A major company based in Shanghai owns more than 10 holding companies and joint-stock companies at home and abroad. Its core trademark has been recognized as well-known in Shanghai for many years. Nevertheless, the company group shared its name with another renowned group from a different industry, complicating the devising of its trademark management, the use of its name and the design of its visual identification system. In order to standardize its trademark management, protect its trademark right and the other rights enjoyed by its logos, Mr. Yang and his team were engaged by the group to devise a trademark management regulation for the company. After fully understanding the background of the company group and the current situation regarding the registration and management of its trademarks, Mr. Yang devised a trademark management regulation addressing the concerns of the group and provided a comprehensive solution for the management and protection of its trademark.